Skittles Riddles

Skittles Riddles

As tasty as they are pretty!

Skittles is one of the few candy companies out there which consistently makes an effort to frequently release new flavor mixes. They don't always land right, but I applaud the effort. What a boring world it would be if every candy only came in one variety, and you never got anything new.
 
In this case, their newest release is almost more like a work of conceptual art than an actual candy. Called Skittles Riddles, the only riddle is which flavor matches up with which color. That's right: watermelon might be red! Punch might be blue! DUDE WHOA.
 
This brings me to my next topic, which is that I'm pretty sure Skittles is making a concerted attempt to corner the "high school and college age stoners" demographic. You have seen their bizarre ads, I trust. And now consider that their big gimmick is mixing up the flavors and colors. And now finally I submit my final article of proof: their website. 

I know, right? I started scrolling down and all I could think was, "I think I need to be high to get what's happening here."
 
The five flavors in Skittles Riddles are pretty good, if not exactly innovative. Watermelon, strawberry, fruit punch, raspberry, and apple. The fact that they don't match their colors will really melt the brains of those who like to sort out their candy by color first. I know there are a lot of OCD-style Skittles eaters out there, and that's cool, I can dig it. But personally, I'm a "blind eater." I just reach into the bag and cram the candy into my mouth without looking. Which means that the entire gimmick here is completely wasted on me.
 
I'll tell you one thing, though: these Skittles colors are GORGEOUS. Even the teal blue bag is pretty! I found myself stopping to admire the perfect shade of turquoise on the light blue candy, and the rich royal blue of the darker blue candy. You can mix and match the colors nicely, and they would look so lovely out in a candy dish. Or as coordinating colors for an outfit or a painting. I have to give a lot of credit to whatever Art Department committee selected these shades. I feel like each of these colors is found in an existing Skittles variety, but they look so pretty all together in the same pile. Beautiful!
 
When you get right down to it, this is yet another delicious variety of Skittles. Huzzah!